Ricoh Arena’s “permanent journey of improvement” leads to Barcelona
In a quest for new ideas, the entire executive team of the Ricoh Arena – one of the UK s leading multi-use stadium and entertainment facilities – is heading to Stadium Business Summit 2011
Located in the heart of the UK, Ricoh Arena is regarded as one of the most innovative sports, entertainment and business destinations in the country. The complex includes not only a 32,600-capacity stadium – which is home to Coventry City FC – but also a 6,000 square-metre exhibition hall, a hotel, a leisure club and a casino.
Ricoh Arena was the first cashless stadium in the UK, with customers using a prepay smartcard system in the grounds bars and shops. Next year, Ricoh Arena will host Summer Olympics 2012 football matches – and will be temporarily renamed City of Coventry Stadium.
"As a former award-winner, speaker, panellist, delegate and supporter of the internationally acclaimed Stadium Business Summit, I am pleased to be taking my entire executive team to Barcelona for the 2011 event," explains Daniel Gidney (pictured), Chief Executive of The Ricoh Arena. "In a unique global industry dominated by sports clubs with resources often focused on sports team success, often the biggest asset (the stadium) is forgotten about."
Gidney continues: "We at the Ricoh Arena are constantly innovating and on a permanent journey of improvement. We find Stadium Business Summit to be a fantastic source of new revenue generating ideas, professional networking and stadium industry excellence."
在一个创新的年代，Ricoh体育场的整个运营团队都应邀出席了2011年即将于巴塞罗那举办的体育场馆商业峰会。Ricoh体育场是英国顶尖的多功能体育场和大型娱乐设施。坐落于英国的心脏地带，Ricoh体育场被认为是全国最新颖的娱乐和商业中心。中心不但拥有能容纳32,600人的体育场，更拥有总计6000平米的展厅、旅馆、休闲俱乐部和赌场。
Ricoh体育场是英国第一个不用现金的体育场，顾客在体育场周围的酒吧和商场中可以用预付款信用卡消费。明年，Ricoh体育场会举办2010夏季奥运会的足球比赛，到时候会临时更名为考文垂市立体育场。
“在享誉国际的场馆商业峰会上，我曾经扮演过获奖者，发言者，辩论组成员，代表和赞助人等不同的角色，我非常荣幸能应邀带领我的整个运营团队去2011年巴塞罗那体育场馆商业峰会。”Ricoh体育馆的首席执行官Daniel Gidney说到，“体育产业是一个特殊的行业，球队和俱乐部的成功吸引了人们大部分的注意力，而产业里最昂贵的资产----体育场馆却被人们忽视了。”
Gidney继续说到：“我们运营的Ricoh体育场致力于不断创新和长远发展。因此，我们发现体育场馆商业峰会是一个非常好的平台，在这里我们可以获得很多新的盈利增长灵感，行业内的关系网络，并且可以结交场馆行业内的众多优秀人才。”
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